Lindsey Rogerson, MBA

Bright Ocean Marketing is here to push impact organizations forward with effective go-to-market strategies. We both plan and execute the strategies in collaboration with our partner companies.
Bright Ocean's vision is to bring people together around positive social and environmental goals.
I want to work with products and services that deliver better services to their customers while simultaneously operating in a way that doesn't cause the destruction of communities or our environment.

Bright Ocean Marketing, Founder

Vancouver, 06.2023 - Present

• Partnered with 5 clients so far, each with different deliverables.
• See more about our work here.

Sustainalytics, Senior Marketing Manager

Toronto, 06.2023 - 08.2023

• Leading a campaign to turn content from PDF format to HTML web pages and gate it for SEO lead gen.
• Improve user to MQL conversion on the website by optimizing UX metrics such as menu clicks and form fills.
• Identify and categorize all of the relevant keywords for specific products using a keyword qualification method.
• Increased traffic to the website through SEO cleanup.

Xenon Partners, Marketing Manager

Tokyo, 01.2021 - 05.2022

• Grew traffic 50% YoY for our flagship product, with other products' traffic growing +300% YoY, +65% YoY, and +22% YoY.
• Lead market research, messaging, and brand creation with the objective of designing the inbound lead generation strategy for 5 SaaS products owned by Xenon Partners.
• Lead campaigns to push messaging in mass communications that target audiences via content, social media, email marketing, ads, videos, ebooks, page design, and site design.
• Manage two content agencies, 3 in-house marketers, 10+ freelancers, influencers and a monthly budget.

MetricFire (Xenon), Content Marketing Manager, Project Manager, SEO

Tokyo, 10. 2019 - 12. 2020

• Increased MQLs from 20 to 90 per month.
• Grew search traffic to www.metricfire.com from 0 to 40K visitors per month in 10 months through content, site optimization, and influencer marketing.
• Redeveloped the website by sourcing developer talent, writing the SOW, and coaching the project to completion.
• Articulated customer personas through intensive research to drive targeted marketing and sales.

Berlitz Japan, Customization Specialist

Tokyo, 10. 2017 - 09. 2019

• Created thousands of specialized content pieces to meet the expectations of Japanese companies across industries.
• Scaled operations to hundreds of instructors working with specialized curriculum to deliver demonstrable, customer-specific language skills for Japanese client companies.